Pursuits
Ferrari Targets Fast-Lane Families With $359,000 FF Supercar
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Ferrari SpA, Fiat SpA’s most profitable unit, will target wealthy families and golf bag-toting sports-car enthusiasts when it introduces the four-seat FF, the first Ferrari with four-wheel drive.
Ferrari aims to build 800 of the FF annually, with the first year of production already sold out, Ferrari Chairman Luca Cordero di Montezemolo said in Geneva today. The car will be priced at 260,000 euros ($359,000).