Sony Expects 15% Market Share in High-End Cameras on New Models
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Sony Corp. expects to boost its share of global shipments of cameras with interchangeable lenses to a record this fiscal year, helped by the introduction of new models, the head of the business said.
Sony may control about 15 percent of the global market for single-lens-reflex cameras by the end of March, Masashi Imamura, president of the Personal Imaging & Sound Business Group, said in an interview in Tokyo yesterday. The maker of alpha-series cameras and NEX models had an average market share of about 10 percent in the previous four years it has been in the segment.