Everything Everywhere Fears Loss of U.K. Share With One Brand
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Everything Everywhere, the U.K. mobile-phone joint venture of France Telecom SA and Deutsche Telekom AG, fears that it would lose market share if it shuts the T-Mobile or Orange brand.
The venture, which operates the two brands separately in the U.K., will decide on their future by October, Richard Moat, deputy chief executive officer, said today in an interview at the Mobile World Congress in Barcelona.