Cable Operators Fight Google, Apple Threat in Europe’s TV Market

Europe’s cable television operators, faced with a threat from video content aggregators such as Google Inc. and Apple Inc., say they’ll fight to keep customers.

While the continent’s increasingly digitized homes are ringing in higher revenue for the operators, they are also seeing TV customers deserting them for Internet TV, or IPTV, and other so-called over-the-top providers that bypass cable packages and provide content directly through Web browsers.