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Apple Starts App Store Subscription-Payment Service

Apple Inc. started a subscription service for publishers of newspapers, magazines and other content applications, letting them sell multiple issues through a single purchase in the company’s online App Store.

The subscriptions will be sold using the same App Store billing system that lets customers buy individual applications for the iPhone or iPad, the Cupertino, California-based company said today in a statement. Publishers that participate will have to offer their lowest subscription rates within Apple’s store.