Markets Magazine
Mulally Gives Ford Lightness Lead After Threat to End Explorer
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Six months after arriving at Ford Motor Co. from Boeing Co. in 2006, Alan Mulally had to decide the fate of the Explorer, once America’s top-selling sport utility vehicle.
Ford had just posted a $12.6 billion annual loss, and investors were clamoring for the new chief executive officer to replace such guzzlers as the Explorer with the gas-sipping models that buyers wanted.