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Twitter’s Ad Revenue May Triple to $150 Million, EMarketer Says

Twitter Inc. will probably more than triple its advertising revenue to $150 million this year as more companies use it to spread marketing messages, according to Internet researcher EMarketer Inc.

Ad sales for Twitter, which introduced its advertising program in April, may reach $250 million in 2012, said Debra Aho Williamson, an analyst at EMarketer, which today released its first multiyear research report on the blogging site. San Francisco-based Twitter has lured advertisers such as Nissan Motor Co., Hewlett-Packard Co. and Starbucks Corp.