Vivendi’s Levy Targets Lady Gaga Fans in Brazil to Drive Revenue

Vivendi SA’s Universal Music Group, home to artists such as Lady Gaga and Mariah Carey, is targeting broadband users in emerging markets like Brazil by signing deals with phone providers there to carry online music services.

“We are re-organizing so fast-growing economies contribute more in proportion and slow-growing economies are less,” Chief Executive Officer Jean-Bernard Levy said in an interview at the MIDEM music industry conference in Cannes, France, this weekend. “We cannot be stuck inside the 20 richest countries.”