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New York Times Online Said to Be Less Than $20/Month

New York Times Co. will charge readers less than $20 a month for full access to its namesake newspaper on the Web when the company introduces its paid service, a person familiar with the matter said.

The price has been set at less than the $19.99 that customers pay for a New York Times subscription on Amazon.com Inc.’s Kindle reader, said the person, who declined to be identified because the price hasn’t been made public yet. Last month, Scott Heekin-Canedy, president of the New York Times, said the price would be comparable to the Kindle subscription.