VW in Talks With China Partners on Local Brand
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Volkswagen AG, Europe’s biggest carmaker, is in talks with its Chinese partners about developing a local brand as rivals prepare to begin sales of new nameplates specially created for the world’s largest auto market.
“We see a local brand as an opportunity to get into new market segments,” Karl-Thomas Neumann, chief executive officer of Volkswagen Group China, said in an e-mailed statement today. The carmaker declined to give further details on the partner or the segment.