Pursuits
Porsche Lovers May Be Lured to Next Dodge Viper, Designer Says
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Chrysler Group LLC, the U.S. automaker run by Fiat SpA, said the next Dodge Viper sports car is going to be “drop-dead beautiful” so it can take buyers from Porsche SE’s cars and General Motors Co.’s Corvette.
The new Viper’s look was inspired by “a naked woman on the beach,” Ralph Gilles, the head of Chrysler’s design, said at an event on Jan. 12 in Detroit. The car will be released next year as a 2013 model-year vehicle, Gilles told reporters at the Automotive News World Congress in Detroit.