Pursuits
Gap Opens Athleta Shop to Tap Demand for ‘Kickbooty’ Yoga Pants
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One of the bright spots for Gap Inc. during the economic slump was yoga pants.
Sales of its Athleta active wear for women -- marketed over the Web -- grew at least 10 percent in 2009, while Gap’s overall sales fell 2 percent. Now the company aims to build on demand by bringing the e-commerce brand into brick-and-mortar stores.