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Toyota’s Scion Considers Premium, Electric Car to Boost Sales

Toyota Motor Corp.’s Scion vehicle line, begun in 2003 to lure young U.S. buyers with “unexpected” designs and low prices, may add more upscale models and an electric car to revive flagging sales.

Introducing future Scions that sell for more than the line’s current sub-$20,000 range “is definitely an area we’re more than studying,” Jack Hollis, Toyota’s U.S. vice president who manages the Scion brand, said in an interview yesterday at the North American International Auto Show in Detroit. “You’ll see a larger range, from low-end to high-end, on Scion than we’ve ever had, and that will be part of where our expansion will be.”