Deals
Yahoo Works With CBS, HSN to Make TV More Interactive
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Yahoo! Inc. is staking a claim in interactive advertising, a market projected to boom as televisions and set-top boxes offer Web connections.
Yahoo is working with CBS Corp., owner of the most-watched U.S. broadcast network, and home-shopping retailer HSN Inc. to add interactive features to live broadcasts aired on sets with Yahoo’s Connected TV software, said Russ Schafer, director of product marketing for the Connected TV group.