Aberdeen Forgets China Shares When Sizing Up Vodafone Cash Flow

Anne Richards, who helps oversee more than $280 billion of assets worldwide as chief investment officer of Aberdeen Asset Management Plc, says focusing only on the big trends such as the rise of China can mean missing out on opportunities in developed markets such as the U.S. and U.K., Bloomberg Markets reports in its February 2011 issue.

“We don’t try and buy into big macroeconomic themes,” she says. Instead, Richards, 46, says Aberdeen takes a more ground-level approach, centered on the basic company research of its worldwide staff -- especially in global equities, its largest holding at more than $113 billion as of Sept. 30.