Facebook Friends in Search of Romance Drive App Growth
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With the rise of the Internet, people began looking for love on websites such as Match.com and EHarmony.com. With the growing popularity of social networks, they’re turning to services like AreYouInterested.com.
The dating application, available on Facebook and Apple Inc.’s iPhone, lets users see beyond the personal details of potential mates to their social circles, including friends and family. AreYouInterested.com is adding more than 50,000 users a day, according to New York-based parent SNAP Interactive Inc., compared with the 20,000 new daily users Match.com reports.