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China’s ‘City Jade Men’ Indulge in Mud Masks, L’Oreal Creams

Every morning Shane Zhang applies face scrub, toner and moisturizer; at night he uses Lancome anti-aging cream. Twice a month he treats himself to a facial using mud from the Dead Sea.

“People say I look younger than my age,” says Zhang, 28, who sells advertising for lifestyle magazine Men’s Uno China in Shanghai and spends about 1000 yuan ($150) a month on his appearance. “Since I’m a sales person it definitely helps.”