Microsoft Says Yahoo Deal Working Better Than Expected
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Microsoft Corp.’s search partnership with Yahoo! Inc. is working “better than we could have hoped” and the company is more confident that the accord will boost the prices paid for search terms, an executive said.
The arrangement, whereby Microsoft’s Bing handles the mechanics of Web search and Yahoo oversees advertising sales, is exceeding expectations, Charles Songhurst, Microsoft’s general manager of corporate strategy, said today at a conference for investors.