Apple IPhone Most Wanted U.S. Smartphone, Nielsen Says

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Apple Inc.’s iPhone is the most desired device among users shopping for smartphones, beating the BlackBerry and Google Inc.’s Android as consumers prepare for the holiday season, according to Nielsen Co.

In a survey of U.S. shoppers looking for a smartphone, 30 percent said they wanted to buy an iPhone, according to a Nielsen survey from August through October. Phones running Google’s Android software placed second with 28 percent.