Pursuits
U.S., England World Cups Meet Sales Goals, Study Says
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England and the U.S. are the only countries bidding to host the World Cup in 2018 and 2022 that can meet FIFA’s revenue targets, a study commissioned by soccer’s governing body said.
The “World Cup Host Candidate Report,” prepared by McKinsey & Co., was sent to FIFA’s Executive Committee to assist in their Dec. 2 vote on the venues. The confidential report, seen by Bloomberg News, didn’t detail FIFA’s projected revenue target.