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Bartz’s Yahoo Efforts Squeezed by Google, Facebook

Carol Bartz arrived at Yahoo! Inc. in January 2009 with a reputation for tough talk and turnarounds, having revived design software maker Autodesk Inc. The two California companies are 65 miles apart and worlds apart culturally -- a gap she has been unable to bridge.

The skills required to serve a customer base of architects and car designers haven’t translated to fickle online users, who jump from Google to Facebook to Twitter -- and at a slower rate to Yahoo. Google Inc. was the most visited site among U.S. users in October, and Facebook Inc. surpassed Yahoo among worldwide users, according to researcher ComScore Inc.