Playboy Opens Macau Club, Sees Asia Licensing Revenue Double

Playboy Enterprises Inc., seeking to revive its nightclubs with bunny-suited waitresses, opens a club in Macau today as it forecasts Asia licensing revenue will double this year on increased spending in China.

“Asia is the most important market” and sales in the continent may reach almost $20 million in 2010, Chief Executive Officer Scott Flanders said in an interview in Hong Kong yesterday. The Chicago-based company may double the share of sales it receives from China, its fastest-growing market, to 20 percent of total licensing revenue within three years, he said.