Beachbody: Thinking Beyond the Infomercial
Tony Horton has trained senators, soldiers, and celebrities such as Bruce Springsteen and Billy Idol. In the past three weeks, the latter-day Jack LaLanne has been to six states to promote his grueling in-home fitness program, P90X. Soon, Horton is off to Japan and France for training sessions, his first book will be published in December, and he's shopping around a reality TV show. "The first five months of the year I slept in my own bed only 50 times," Horton says. "It's pretty crazy."
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