Pursuits
Ferrari May Expand Theme Parks Venture as Abu Dhabi Site Opens
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Ferrari SpA may expand an amusement parks venture after opening the first collection of roller coasters, rides, shops, restaurants and interactive games branded with the Italian supercarmaker’s prancing horse badge.
The Modena, Italy-based carmaker and its partner, Abu Dhabi developer Aldar Properties PJSC, opened Ferrari World, the world’s largest covered theme park, on Nov. 4 in the Persian Gulf emirate. Abu Dhabi is seeking to develop itself as a tourist destination and Ferrari aims to spread its brand to more fans globally, said Michele Pignatti Morano, head of new business for Ferrari.