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Amazon.com Said to Be Near Agreement to Buy Diapers.com Owner

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By Joseph Galante and Serena Saitto

November 8, 2010 at 5:00 AM UTC

This article is for subscribers only.

Amazon.com Inc. is near an agreement to buy Quidsi Inc., the owner of Diapers.com and Soap.com, for $540 million, two people with knowledge of the matter said.

An announcement may come as soon as today, said one of the people, who declined to be identified because the deal isn’t yet public.