Ghosn Gets Last Chance in Growth Market With AvtoVAZ
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Carlos Ghosn’s negotiations to take control of OAO AvtoVAZ may be the Renault-Nissan alliance’s final opportunity to grab the leading position in one of the four largest growth markets.
“It’s their last-chance saloon for getting into emerging markets in a meaningful fashion,” said Erich Hauser, an analyst with Credit Suisse in London. “If they get Russia right, they’ll be starting from a position of strength.”