DriverSide.com Aims for Car Owners' Market
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In 2007, just as automobile stocks began an 18-month slide, Trevor Traina says he made a decision his friends found shocking: He jumped into the car business.
"People thought we were crazy," says Traina, 42, who with two former business partners started DriverSide.com, a service that connects car owners to dealerships and mechanics. "Everyone said to us, 'You're doing a car website in the middle of the worst downturn in the auto industry?' "