Pursuits
Red Bull’s $675 Million F-1 Spree Helps Top Ferrari
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Red Bull GmbH leads Formula One brands including Ferrari SpA in television exposure after spending more than $675 million in five years, research shows.
The energy drink maker, its logo emblazoned on four racing cars, got 4 hours, 27 minutes of TV airtime at the first 15 races this season compared with about 52 minutes for Ferrari, research by Guildford, England-based Margaux Matrix Ltd. found. Only series sponsor LG Electronics Inc., with almost 11 hours, had more coverage.