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Giants’ Silicon Valley Owners Profit From Tech Savvy

The San Francisco Giants, backed by owners from Microsoft Corp., Cisco Systems Inc., Yahoo! Inc. and Intel Corp., are bringing Silicon Valley knowhow to bear as they take on the Texas Rangers in the World Series.

Under former Microsoft General Counsel Bill Neukom, who took over as managing general partner in 2008, the team is increasingly using technology to hone players’ skills and draw more fans. The Giants also put a bigger emphasis on pitching after years of relying on Barry Bonds’s home runs.