Pursuits
Nike Awarded NFL Apparel License, Replacing Reebok
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Nike Inc., the world’s largest sporting-goods provider, will replace Reebok as the maker of National Football League-branded apparel and uniforms in a bid to drive sales growth in its largest market.
NFL owners approved a licensing deal with Nike that will begin in 2012, the league said in an e-mailed statement today. Reebok, which was acquired by Adidas AG in 2006, has held the license since 2001. The agreement will last five seasons, Brian McCarthy, a spokesman for the NFL, said in an e-mail.