Pursuits
Gap Revives Blue-Box Logo as Customers Pan Redesign
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Gap Inc. abandoned a new logo after consumer criticism and will revert to the blue-square emblem that has been featured in its marketing for more than 20 years.
The clothing retailer released a redesigned logo on its website Oct. 4 and had planned to roll it out in marketing campaigns starting next month. More than a thousand people left comments on Gap’s Facebook page, a majority of them disparaging.