Pursuits
Gap’s New ‘Modern, Sexy, Cool’ Logo Irks Shoppers, Designers
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Gap Inc.’s iconic blue-square logo, emblazoned on millions of shirts, hats and bags for more than two decades, got a makeover this week, drawing a backlash from customers who see the new look as ugly and bland.
Gap, a San Francisco-based clothing retailer, released the redesigned logo on its website on Oct. 4 and plans for the image to appear in marketing and some stores starting next month. Customers took to social-media sites to express their displeasure, echoing the negative reactions brought on by Tropicana’s tweaked logo and the formula change of New Coke.