Clarifying Innovation for Success
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Far from being an occasional creative eruption, innovation is the engine of long-term business growth. To generate consistent returns and sustain performance, companies must continually refresh their portfolio of offerings and the business models that drive them.
With so much at stake, innovation can't be a hit-or-miss proposition based on vague prescriptions about fostering creativity. It must be managed like any other key process of the company. Before you can manage it, you must understand what it is—and isn't.