Disney Unveils DYOU Girls Magazine, Plans U.S. Rollout in 2011
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Walt Disney Co., the world’s largest media company, introduced a new publication, DYOU, as it taps the magazine market for pre-teen girls worldwide.
The monthly is scheduled to go on sale in Italy tomorrow at 1.90 euros ($2.58) and to roll out in 30 countries including the U.S. in 2011, Carlotta Saltini, chief marketing officer of Walt Disney Co. Italia, said at a presentation in Milan today. DYOU, whose D stands for Disney, features pop singer Avril Lavigne on its first cover, as it expands beyond Disney’s stable of celebrities such as Miley Cyrus.