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Segway Owner’s Death Adds to Company’s Safety, Image Challenges

Segway Inc. may face fresh challenges trying to broaden the appeal of its transporter after the company’s owner died driving the vehicle off a cliff.

Jimi Heselden, the British millionaire who owned the company, accidentally drove a Segway off a precipice and into a river, according to police in West Yorkshire, England, where he had his estate. He was pronounced dead at the scene, and the two-wheeled vehicle was recovered from the water.