Segway Inc. may face fresh challenges trying to broaden the appeal of its transporter after the company’s owner died driving the vehicle off a cliff.
Jimi Heselden, the British millionaire who owned the company, accidentally drove a Segway off a precipice and into a river, according to police in West Yorkshire, England, where he had his estate. He was pronounced dead at the scene, and the two-wheeled vehicle was recovered from the water.
