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NBC All Action, No Talk as Last-Place Network Tries to Rebound

A year after its ratings debacle with comedian Jay Leno, NBC has changed course and will air prime-time shows from some of Hollywood’s most expensive producers when the new television season begins this month.

General Electric Co.’s entertainment unit, the least-watched major broadcast network for six straight years, opened its coffers to attract Jerry Bruckheimer and J.J. Abrams, and is introducing seven new shows to recover from last season’s failed experiment with Leno’s talk show in prime time.