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Carrefour Tests ‘Planet’ Store Format in France Ahead of Revamp
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Carrefour SA, the world’s second-largest retailer, opened two pilot Planet Carrefour superstores in France today as it aims to revive the format and spur sales in western Europe.
“We aim to reinvent the hypermarket concept,” Chief Executive Officer Lars Olofsson told reporters late yesterday at a presentation for one of the stores outside Lyon, France.