Audi to Sell New A1 Outside Europe, Boost Production

Volkswagen AG’s Audi luxury brand will start selling the new A1 compact outside Europe next year and increase production to meet higher demand, Audi sales chief Peter Schwarzenbauer said in an interview.

Audi decided to expand A1 sales after a website the automaker set up for the car attracted more than 150,000 interested customers worldwide, Schwarzenbauer said. The model, which will compete with Bayerische Motoren Werke AG’s 1 Series and Daimler AG’s Mercedes-Benz A-Class, will start at 15,800 euros ($20,100) and enters showrooms Aug. 27 in Europe.