Outspark Grows Coaxing Users to Pay Real Cash for Virtual Goods
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Susan Choe, head of the online video-game startup Outspark Inc., figured she’d found the right strategy when a family of four spent $35,000 for virtual goods on her site.
“We actually called their bank to make sure they could afford it,” said Choe, 40, who serves as chief executive officer of the San Francisco company. “Apparently they can.”