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VW to Bring Back $85,000 Phaeton to U.S. After Flop

Volkswagen AG plans to bring back the $85,000 Phaeton to the U.S., where the sedan flopped and was withdrawn in 2006, as part of the German carmaker’s aim of tripling its share of the world’s second-largest market by 2018.

“We have our eyes firmly set on the U.S. market,” Juergen Borrmann, director of Volkswagen’s plant in Dresden, Germany, where the Phaeton is built, said in an interview. The model will be completely redesigned and retooled before VW begins selling the high-end sedan in the U.S. again, he said.