Trilantic Is Said to Seek Bidders for Maker of Ajax Detergent

Trilantic Capital Partners is selling Phoenix Brands LLC, a consumer-products company that makes laundry detergents Fab, Dynamo and Ajax, according to two people with knowledge of the situation.

Trilantic, the former private-equity fund of Lehman Brothers Holdings Inc., hired Barclays Capital to run an auction, said the people, who declined to be identified because the process isn’t public. The auction is at an early stage, and Trilantic hasn’t yet received bids, the people said.