ABC’s New President Will Take Risks to Lift Ratings
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ABC has its “work cut out” to reverse a decline in ratings, said Paul Lee, the executive named last week to lead the Walt Disney Co. television network.
Lee headed Disney’s ABC Family cable channel until Steve McPherson unexpectedly resigned as president of ABC Entertainment Group on July 27. The executive, who introduced shows like “Pretty Little Liars” aimed at young female viewers at ABC Family, said he will “take some risks” in his new role to pull the broadcast network out of third place. He stopped short of saying he’d target a millennial demographic at ABC.