London Olympics Close to Reaching $1.1 Billion Sponsor Target
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Organizers of the London 2012 Olympics are close to reaching their domestic sponsorship target of 700 million pounds ($1.1 billion), the committee’s chairman said today exactly two years before the Games open.
“We’ve raised well north of 600 million pounds,” Sebastian Coe, chairman of the London Organizing Committee of the Olympic Games and Paralympic Games, said in an interview at the Olympic site in east London. “We’re very pleased with that, as it’s in the teeth of a really difficult economic environment, and all that money is discretionary spending.”