London Stock Exchange Cuts Trading Fees to Woo Retail Investors

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London Stock Exchange Group Plc, which is fighting competition from new rivals, will cut fees for private client brokers and offer free trading for six months as Chief Executive Officer Xavier Rolet seeks to woo retail investors.

Starting Aug. 2, private client brokers who sign up for the pricing promotion will get six months free trading when they send orders to LSE, the exchange said in an e-mailed statement today. At the end of the period, the tariff will rise to 0.1 basis point, which compares with the “typical” fee of 0.45 basis point at present.