Facebook Ranks in Bottom 5% in Customer Satisfaction
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Facebook Inc. scored in the bottom 5 percent of a customer-satisfaction survey, below Internet rivals Google Inc. and Yahoo! Inc., as the social-networking site’s frequent changes rankled users.
Facebook received 64 on a 100-point scale, while Google scored 80 and Yahoo got 76, according to a report based on the American Customer Satisfaction Index, which was developed by the University of Michigan’s business school. Concerns about privacy, design changes and aggressive advertising hurt Facebook’s status, the report found.