Pursuits
The Boss Is Dead; Long Live the Boss
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1. Ave atque Steinbrenner
Since his death this week of a massive heart attack at the age of 80, it is only fitting to take stock of George Steinbrenner's impact on baseball and on professional sports franchise ownership in general. The baseball empire that he built upon his family's shipping fortune upended free agency and became the template for spending whatever it cost to become and remain a champion—and turn a sports team into an international brand.