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Pfizer Spies Find Spanish Villa in Fake Viagra Bust

With the millions he made peddling fake Viagra, Martin Hickman bought a beachside villa on Spain’s Costa del Sol, a diamond-studded Rolex and a flat in London. Pfizer Inc. aims to make sure he never gets to enjoy them.

The spoils of Hickman’s crimes helped settle a trademark infringement lawsuit brought by the world’s largest drugmaker three years ago. It’s the biggest example of a new approach Pfizer is taking to fight counterfeiting of prescription drugs, an industry that’s almost doubled to $75 billion in five years, according to the New York-based Center for Medicine in the Public Interest.