GE to Invest $10 Billion by 2015 Under ‘Ecomagination’ Plan
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General Electric Co. will invest $10 billion in environmentally friendly products by 2015, double the amount it spent in the past five years, under Chief Executive Officer Jeffrey Immelt’s “ecomagination” program.
The 2010 target of investing $1.5 billion a year in new products tied to the initiative was reached a year early, GE, the world’s biggest maker of jet engines, power-generation equipment and locomotives, said in a statement today.