Aeroflot Improves Cuisine to Shed Soviet-Era Image

OAO Aeroflot, Russia’s biggest airline, is retraining flight attendants, hiring stylists and updating its menu regularly to attract more passengers and distance itself from its Soviet-era image.

“Aeroflot still breeds this misconception which is rooted in the Soviet era when everyone thought that Aeroflot equals bad quality,” Chief Executive Officer Vitaly Savelyev said in an interview at Bloomberg headquarters in New York. “Now it’s a totally different company, and in terms of on-board service we are not a step behind world leaders in the segment.”