Microsoft Sues Over Online Advertising ‘Click Fraud’
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Microsoft Corp. filed two lawsuits to combat what it says is a previously unknown form of pay-per-click fraud on its adCenter network that has cost advertisers hundreds of thousands of dollars.
The company alleged that RedOrbit Inc., a Texas operator of a website about science-related topics, its president and unidentified defendants have used technical measures to make invalid ad clicks appear to have originated from legitimate sources, according to a Microsoft statement.